About Throttlein
India's marketplace built for riders, by people who ride.
Who we are
Throttlein is India's dedicated online marketplace for motorcycle riders — a single place to find authentic helmets, riding gear, parts, and accessories from the brands you trust. We're not a giant store where bike gear is buried between groceries and gadgets. Every product here is for one person: the rider.
Why we started
Buying for your motorcycle in India has always been harder than it should be. Genuine gear is scattered across dozens of shops, fakes are everywhere, and finding the right helmet or jacket online often means second-guessing whether it's the real thing. Meanwhile, the local shops and brands that know this gear best struggle to reach riders beyond their own street.
We built Throttlein to fix both sides of that problem — to give riders one trusted place to shop, and to give sellers a real platform to grow.
What we offer riders
Everything from helmets to handlebars, all in one place. Browse top brands like LS2, Studds, Steelbird, Vega, Axor, and more across
What we offer sellers
Throttlein gives accessory shops, distributors, and brands a direct line to riders across India. Whether you've been selling offline for years or you're an established brand looking for a focused channel, we help you take your business online.
Become a Vendor
What we believe
Authentic, Always
Real products from real sellers — because your safety depends on it.
Built For Riders
Every decision starts with the person on the bike.
Local Businesses, Bigger Reach
When we help a shop grow, we strengthen the whole riding community.
One Ride, One Community
From daily commuters to weekend tourers, this is a marketplace for everyone who rides.
Gear up with Throttlein
Whether you're gearing up for your next ride or looking to grow your business, Throttlein is built for you.